The importance of effective visual communication solutions cannot be over stated, especially in a public built environment where people can easily become disorientated if their surroundings are unfamiliar or their emotional state is effected (for example in a hospital or airport). When this happens, the building’s function may be compromised, and even the best planned space can seem confusing to the first time user.
The process of establishing an effective system of signage and wayfinding looks to anticipate these issues by planning a user’s journey, and anticipating the information they will need in order to build up a mental or ‘cognitive’ map of the space they are in.
Woodhead’s Graphic consultancy has worked on many such projects and appreciates how best to address these issues. More than simply providing direction and location, an effective signage system serves to enhance a building’s architecture and therefore people’s experience of it.
Signage should be visible but not confrontational, overt but sympathetic to the environment and ultimately present a logical and consistent message to the user.
Having worked on a range of Architectural and Interior Design projects, from Airports and Hospitals to Shopping Centres and Universities, Woodhead is able to bring a comprehensive level of experience and understanding to the requirements of each of these projects, and to develop systematically planned and well designed signage and wayfinding systems.
Projects include:
