Setur Duty Free
Woodhead has collaborated across three studios to complete its first project in Istanbul. Woodhead Sydney has worked together with Woodhead’s Italian studio and local architects Toner to create the new duty free retail precinct at the Sabiha Gökçen International Airport.
Commissioned by retailer Setur, the dutyfree fitout is designed to interact, integrate and take part in the overall airport environment. The “open” model approach to retail planning draws the passenger into the retail space in a less invasive way.
The retail zones blend seamlessly with the architectural form of the airport terminal, creating a continuous environment for the passenger.
The design concept is modelled on the dynamic curvatures found externally and internally on aircraft as a metaphor for an extended travel experience.
Designing a project across the globe provided our team with a valuable professional and cultural experience. Woodhead plan to use this knowledge to continue to develop project opportunities in worldwide.”
In an additional commission, Woodhead’s graphic design team was commissioned to develop an expandable dual language (Turkish / English) wayfinding system for the new Sabiha Gökçen International Airport terminal. The signage form was influenced by one of the terminal’s feature architectural elements a striking wave-like curved roof.
A complete signage suite was developed to respond to the various surrounds. The end result is a world class integrated signage and wayfinding system that will service the annual 25 million passengers, and beyond.
