Woodhead recognise and acknowledge that the retail customer faces a myriad of choices within the shopping environment. Through our designs Woodhead seek to create a retail environment where the customer can feel comfortable making these choices. Retail architecture and design is not simply producing a well designed built form; the branding, merchandising, and the environmental ambience all work together to create a memorable retail experience.
We believe that retail design has to be customer driven and focused. We endeavour to create retail spaces where the customer feels comfortable and subliminally relational. Retail spaces can reflect the customer’s social/cultural situation or create an aspirational concept where the customer perceives where they would like to be.
Mixed-use developments are gaining significance and popularity across Australia. Woodhead approach mixed-used developments where the retail components are of great importance, often the principal feature of the complex. The mixed-use development becomes a civic precinct including; supermarkets, discount department stores, boutiques and specialty shops, and malls with residential, commercial and public facilities in a podium structure. Residents and the community benefit from the conveniences of a full-scale retail shopping centre, together with civic spaces to meet and socialise.
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