High profile German appliance company Miele has refurbished its retail displays throughout Australia and New Zealand. Miele’s commissioned Woodhead to create a showroom environment that delivered the same level of quality as the Miele product, yet also challenged the traditional display of appliances in a retail environment.
Woodhead’s ‘Gallery Concept’ creates a sophisticated design with a truly distinctive style that complements the high quality Miele products. The gallery design engages the customer on an intellectual and emotional level, and evokes a connection of dynamic association with the Miele brand.
The gallery concept is treats the Miele products as a unique art installation with each display module framing Miele appliances using black surrounds. The products are positioned into a black glass face, creating a dramatic and seamless effect where the product and black glass merge as one.
The custom designed distinctive graphic wallpaper features throughout the display area and is available in various colour combinations including a dramatic black/charcoal combination highlighted by the vibrant red of the Miele corporate logo.
The majority of the Miele display sites are located within multi-brand retail spaces so the display modules are designed to be highly flexible and easily re-configured, lengthened or shortened for individual installation requirements.
Miele Australia, together with Woodhead’s design team, set an industry benchmark with the new displays, both locally and internationally, with an overwhelming response from retailers and consumers alike.
