Charles Sturt Industrial Estate is a new industrial and bulky goods estate developed by ISPT on the site of the original General Motors Holden assembly plant in Woodville, South Australia.
The project included the demolition, remediation, masterplanning and re-branding of a decaying brownfields industrial site into a modern, efficient industrial precinct. Woodhead’s commissions included masterplanning, way-findings and graphic rebranding services.
The 22Ha industrial park incorporates new entry points, roadways, lighting, signage and underground services as well as extensive use of low maintenance landscaped areas and a significant central park.
Sustainability initiatives such as rainwater recycling and stormwater quality control through the use of ecodrains are also incorporated.
The park is designed for B-Double truck access and segregates heavy vehicles and loading areas from passenger vehicle and office access.
Buildings have a common architectural theme, colour scheme and signage. A strategic rebranding exercise was undertaken to position the park as the premier industrial location in Adelaide’s west. This included the development of a new name, logo and signage package.
Efficient, cost effective and flexible office/ warehouse buildings have been designed to accommodate tenants such as:
- AI Automotive
- Centrelink Records Management
- Recall
- Bax Global
- Boral Timber
- Radio Rentals
- Parbury
- O’Donnell Griffen
- Bunnings
- David Jones
Project Team
In a parallel commission, Woodhead’s graphics team designed a complete brand identity, typography and colour palette in consultation with the client. With the brand identity in place, the team developed a signage and wayfinding suite that would maximise the visibility of the estate’s tenants.
