Woodhead Branding

Tourism


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Crowne Plaza

Coogee Beach, Coogee, New South Wales and Canberra, Australian Capital Territory

Crowne Plaza Coogee Beach is on Coogee Beach with panoramic views of the Pacific Ocean. Its culture is urban and cosmopolitan, yet relaxed. Surrounded by one of the East Coasts most breathtaking beaches and headlands, it embraces a relaxed, casual setting and is only a short drive to the city.

The traditional market for the hotel is corporate meetings during the week and leisure guests on weekends and school holidays.

The soft refurbishment of 207 guestrooms and suites reflect the tranquil environment of Coogee Beach, known affectionately as Sydneys Seaside Village. Design concept for King and Queen type rooms includes custom designed furniture, light fittings, soft furnishings, artworks, window treatment and carpet flooring.

The living zone allows guests a full appreciation of the views from the room and meets requirements for dining and entertainment. Rather than be a feature of the room, the workstation creates a functional, multipurpose zone for both the corporate traveller and the family leisure traveller.



Crowne Plaza Canberra is located in a key business and short leisure break destination catering primarily to domestic travellers (89% of hotels business) and is the largest hotel in the region. The hotel is ideally located in the heart of the Nations Capital, within a short walking distance of the CBD.

The room redesign needed to cement the hotels position as an upscale hotel which is perceived as superior quality and offering a contemporary accommodation experience. The design had to integrate with the recently refurbished public areas and provide a sense of continuity.

The guestroom concept was for typical king and double bedrooms and all suites and included replacing the built in and loose furniture, carpets, window treatment, artwork and lighting.

A multi-purpose work and dining space in the rooms feature the latest technology to suit the requirements of todays business and leisure travellers. The seating area takes into consideration not only comfort and ergonomic design but allows for a space to both meet and relax dependent on the needs of the traveller.

The final result is deluxe accommodation of contemporary design, reflecting the superior quality of the Crowne Plaza and offers the traveller a positive and memorable experience.