Corporate Identity - stationery & corporate logos
National and International
VILLAGECELLARS - Identity
A botique cellar located in the new North Adelaide Village shopping complex required an upmarket solution void of the steriotypical bottle iconology. We emphasised the double "Ls" within to create a simple, memorable and unique fresh mark.
SEAFOX - Identity
The Seafox logo was devised to personalise a small yatch charter company. The brief was quick and simple... combine the sextant and fox to express the professionalism and jovial nature of the small family owned charter company.
MORTIMER PROJECT MANAGEMENT - Identity
MPM approached the Graphic Design business unit to develop an identity for the newly created specialised project management company. The main point of difference for MPM is the open communication - creating the basis of the identity in the form of a speech bubble.
DENTAL MATTERS - Name Generation, Logo and Signage
The inital phase consisted of name generation for an existing dental practice wishing to have the potential to expand further under the one brand. Dental Matters was the preferred name solution. The final result was an eye-catching memorable identity that consisted of a "D" for dental which was constructed of circles, representing simplified healthy sparkling white teeth, on a backdrop of soothing aqua blue/green colour. A unique illuminated sign was developed, providing maximum exposure both day and night on an arterial road.
EPICENTRE - Corporate Logo and Name Generation
Woodhead was commissioned by the ISPT marketing team to develop a name for a "geen star" high-tech corporate park on Epping Road in NSW, located within a larger corporate park community. With more than one hundred names reviewed and considered, Epicentre was considered by all as the standout name that perfectly answered the brief - being modern, contemporary and geographically suggested the location. A logo was designed that contained the letterform "e" and consisted of circles radiating from the epicentre or focal point.
ACHAHEALTH - Stationery, Corporate Logo
As a newly amalgamated organisation, which operates 5 metropolitan hospitals, the logo needed to reflect the human element as well as project a bright, shining light on health. As such, the logo incorporates a star and a human form. The namestyle depicts the personalised, signature style of the organisation. The logo was adapted to all stationary and print material including brochures, newsletters and the ACHA Foundation.
SHANDONG HOTEL - Stationery, Corporate Logo
This major complex in the heart of Shanghai required a strong brand that would reflect the unique characteristics of China whilst appealing to Western sentiments. The star reflects the quality of service offered, together with the mountainous terrain that the complex is situated amongst. The calligraphic styling portrays the unique, artistic nature of the Chinese. The new logo was adapted to suit all stationery and print collateral as well as a complex signage identification and way-finding program.
FLINDERS MEDICAL CENTRE - Stationery, Corporate Logo
Woodhead's graphic design consultancy was responsible for developing a completely new image for one of South Australia's leading teaching hospitals. The transformation included an exciting new logo, stationery, corporate publications format, and a comprehensive signage program.
HOLDFAST SHORES - Stationery, Corporate Logo
This significant coastal development project comprises four residential apartment facilities, a retail precinct, a marina, a hotel and an entertainment complex. The logo design incorporates nautical themes, including topographic ocean markings and nautical compass features. The design also reflects the site's coastal location.
HEALTH PARTNERS - Corporate Logo
Health Partners came to Woodhead to evolve their identity and to develop a style guide for all signage that would strengthen their brand message and position them equally alongside other national health fund providers. The result was a subtle evolution of their primary brand, which had considerable recall and loyalty in the market, the development of secondary brands for their Optical and Dental practices as well as co-branding solutions for their participating Pharmacies and Physiotherapists.
LAKE PEDU - Stationery, Corporate Logo
The comprehensive corporate identity system encompassed logo design, stationery, merchandise schemes, toiletry packaging, restaurant and bar themes and menus, and a signage program. Signage included external way-finding signs and directory units, interpretation signs, room numbers, and bar and restaurant identification signs.
A botique cellar located in the new North Adelaide Village shopping complex required an upmarket solution void of the steriotypical bottle iconology. We emphasised the double "Ls" within to create a simple, memorable and unique fresh mark.
SEAFOX - Identity
The Seafox logo was devised to personalise a small yatch charter company. The brief was quick and simple... combine the sextant and fox to express the professionalism and jovial nature of the small family owned charter company.
MORTIMER PROJECT MANAGEMENT - Identity
MPM approached the Graphic Design business unit to develop an identity for the newly created specialised project management company. The main point of difference for MPM is the open communication - creating the basis of the identity in the form of a speech bubble.
DENTAL MATTERS - Name Generation, Logo and Signage
The inital phase consisted of name generation for an existing dental practice wishing to have the potential to expand further under the one brand. Dental Matters was the preferred name solution. The final result was an eye-catching memorable identity that consisted of a "D" for dental which was constructed of circles, representing simplified healthy sparkling white teeth, on a backdrop of soothing aqua blue/green colour. A unique illuminated sign was developed, providing maximum exposure both day and night on an arterial road.
EPICENTRE - Corporate Logo and Name Generation
Woodhead was commissioned by the ISPT marketing team to develop a name for a "geen star" high-tech corporate park on Epping Road in NSW, located within a larger corporate park community. With more than one hundred names reviewed and considered, Epicentre was considered by all as the standout name that perfectly answered the brief - being modern, contemporary and geographically suggested the location. A logo was designed that contained the letterform "e" and consisted of circles radiating from the epicentre or focal point.
ACHAHEALTH - Stationery, Corporate Logo
As a newly amalgamated organisation, which operates 5 metropolitan hospitals, the logo needed to reflect the human element as well as project a bright, shining light on health. As such, the logo incorporates a star and a human form. The namestyle depicts the personalised, signature style of the organisation. The logo was adapted to all stationary and print material including brochures, newsletters and the ACHA Foundation.
SHANDONG HOTEL - Stationery, Corporate Logo
This major complex in the heart of Shanghai required a strong brand that would reflect the unique characteristics of China whilst appealing to Western sentiments. The star reflects the quality of service offered, together with the mountainous terrain that the complex is situated amongst. The calligraphic styling portrays the unique, artistic nature of the Chinese. The new logo was adapted to suit all stationery and print collateral as well as a complex signage identification and way-finding program.
FLINDERS MEDICAL CENTRE - Stationery, Corporate Logo
Woodhead's graphic design consultancy was responsible for developing a completely new image for one of South Australia's leading teaching hospitals. The transformation included an exciting new logo, stationery, corporate publications format, and a comprehensive signage program.
HOLDFAST SHORES - Stationery, Corporate Logo
This significant coastal development project comprises four residential apartment facilities, a retail precinct, a marina, a hotel and an entertainment complex. The logo design incorporates nautical themes, including topographic ocean markings and nautical compass features. The design also reflects the site's coastal location.
HEALTH PARTNERS - Corporate Logo
Health Partners came to Woodhead to evolve their identity and to develop a style guide for all signage that would strengthen their brand message and position them equally alongside other national health fund providers. The result was a subtle evolution of their primary brand, which had considerable recall and loyalty in the market, the development of secondary brands for their Optical and Dental practices as well as co-branding solutions for their participating Pharmacies and Physiotherapists.
LAKE PEDU - Stationery, Corporate Logo
The comprehensive corporate identity system encompassed logo design, stationery, merchandise schemes, toiletry packaging, restaurant and bar themes and menus, and a signage program. Signage included external way-finding signs and directory units, interpretation signs, room numbers, and bar and restaurant identification signs.